Target Groups

The starting point in deciding what tactics to use to achieve any PR strategy is analysis of your organisation’s target groups. We define clearly, with you, who they are, what they like, what influences them and what they read or watch.


Understanding the nature of your target groups we then decide, precisely, which messages need to be communicated to them in order to achieve your strategic goal.


From this point Siobhan Bewley develops a tailored PR programme, selecting the most appropriate tactics to get your messages across.

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" Inspirational, creative and very effective – that’s the best description of the promotional approach Fizz devised ... read more

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