PR strategy is the art of 'positioning' an organisation to achieve one or more measurable goals.

For a company these might be to, for instance:

For a local authority these might be to:

For an educational establishment strategic goals might include to:

For a charity strategic goals could be to:

Having defined the strategic goal you require we will then develop a bespoke PR programme to achieve it (or help to achieve it as part of a mix of marketing activities). The programme could comprise one or a number of PR tactics.

Phone 01905 381080 Checklist graphic

" Siobhan's skill in developing a strategy for us at the outset of our PR campaign was the real key to its success ... read more

Bewley PR © 2012, all rights reserved. | 50 Froxmere Road, Crowle, Worcestershire. WR7 4AL